When it comes to using social media, many organizations put the cart before the horse – they start by choosing the tools instead of defining the strategy. Keep in mind that you need to know where you’re going if you want to get there. Once you know what you and your organization want to achieve, you can support this in a range of ways, using social media tools to:
- Enhance your branding and brand awareness
- Improve public relations and manage brand reputation
- Build internal and external communities
- Strengthen customer service
- Facilitate research and development
- Recruit
- Drive leads and sales
How are you using social media to serve your strategic outcomes?
